Bay
The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. The optical illusion and the linear composition of waves form a Sephora bay, resulting in a different visual experience. The lines on the black and white columns are extended to the interior of the space, thus forming a natural visual guide.
Bay Cosmetics Retail Store by SIG Design was identified as an innovative representation of architectural design by the A' Design Award. Bay Cosmetics Retail Store received the Iron A' Design Award in Interior Space and Exhibition Design in 2022. The A' Interior Space, Retail and Exhibition Design Award is an international, juried, academic and meritocratic design award which honors outstanding design of residential interiors, restaurants, hotels, offices, galleries, retail stores, showrooms, exhibition spaces and more.
